| Brand: | Take Risks & Prosper |
| Founder: | Armani Juke |
| Established: | 2015 |
| Hometown: | Birmingham |
| Website: | https://www.takerisksandprosperuk.com/ |
About Take Risks
Armani Juke was only 22 years old when he launched Birmingham-based
streetwear brand Take Risks & Prosper in 2015. The brand came about at a time when UK street culture was being defined, largely by the British urban music scene. Take Risks first came to the attention of the masses when the pioneering UK Drill group '6ix 7even' began to regularly wear the clothing brand. The most notable occasion was in the "Let's Lurk" music video, featuring Giggs, in which 6ix 7even wore reflective Take Risks & Prosper windbreakers.
Take Risks has set trends within the UK streetwear scene, popularising both reflective clothing and paint splash designs in the late 2010s.
From early on, Armani insisted the Take Risks brand would encompass more thanjust clothing. This was proven with his podcast "Conversations With a Risk Taker" which has hosted rap stars like Digga D, Potter Payper and Rimzee.
The most recent extension of the brand is the Take Risks flagship store, based in Birmingham's Bull Ring shopping centre. The shop has become a landmark within urban culture, and an essential pitstop for rappers passing through Birmingham's city centre, especially during promo runs.
